Our Start Up Award Winner, Born Again Bites and Their Mission to Give a By-product a Second Chance

We just finished up our Lion’s Den Start-up entrepreneurship event at the Dublin Food Chain Producer Showcase, teaming up with the four Dublin LEOs. We had two categories this year: one for the newer brands in business for up to two years (Start-Up Award) and another for those in the game for two to five years (Excellence Award). Six finalists had the nerve-racking task of pitching their products to our panel of three judges. And who stole the spotlight? Born Again Bites and Zingbeer took the top spots! After the show, we caught up with our winner’s who gave us some great insights into their journey to winning Lion’s Den 2023. 

Patrick and Sun, the dynamic duo behind Born Again Bites, were both surprised and grateful when they won the Start-Up award. They underscored that sustainability isn’t just a buzzword for them – it’s the heartbeat of their business, the very reason they ventured into building their brand. “We wouldn’t have started this brand without having that (sustainability) as our core”.

Their lightbulb moment came during their long-distance trekking adventures, where the beauty of the landscapes struck a chord. This sparked their mission to do their part to help preserve these natural wonders. This led them to explore the potential of brewer spent grain – a valuable by-product ready for a second chance. And that’s when the magic happened – they transformed this by-product into a snack. The company name, Well Spent Grain, isn’t just catchy; it reflects their unwavering commitment to maximising the potential of this unique by-product. The product name Born Again Bites follows suit.

When asked about their plans for the prize, Patrick and Son revealed their goal: boosting brand recognition. They want people to know they’re here, making waves in the market and expanding their distribution. Hats off to Patrick and Son for their well-deserved victory! We’re thrilled about the opportunity to collaborate with them and spread the word about their brand.

Check out our other articles on our Judges, Start-Up and Excellence Award Finalists and our other winner, Zingibeer. Find out more about Lion’s Den at lionsden.ie or through our Lion’s Den Instagram and follow our socials – Instagram, Facebook, Linkedin and Twitter. Also check out our youtube channel where we’re posting all of our interviews from Lion’s Den in full!